Our mission – why we exist to help people and businesses thrive by providing quality advice and financial resources. Meaning that we listen, share our knowledge and meet our customers needs and expectations. Through our customers success, we contribute to making communities and societies grow and flourish – and it makes our work meaningful and fun. Our vision - what we want to become To be the trusted partner for customers with aspirations. Meaning that we believe most people have ambitions for their future. We work to earn their trust as a partner every day, in good times and bad, and help them fulfill their ambitions. Our values are reflected in our commitment to our target groups. The goal is of course to create value at all levels: for customers, shareholders and employees. Continuity - We learn, challenge and take action based on our long experience. Mutual respect - We are open and always strive to earn the trust of others as well as from each other. Professionalism - We make it easy for people to do business with us by sharing our knowledge and being accountable for our actions. Commitment - We are all dedicated to that everything we do creates stronger customer relations