Devon Gas is one of the leading independent oil and gas producers. Extraction of raw materials is carried out in the United States, Canada, Azerbaijan, Brazil and China. The company's headquarters have recently been moved to London, UK. The company is a trendsetter in the niche because of the new efficient and environmentally friendly drilling technologies. In July 2014 United Kingdom cancelled the ban on shale gas extraction in the country, which resulted in rapid development of this industry. The UK has large reserves of shale gas allowing to fully meet the domestic economy needs for energy resources for many decades. In order to attract energy companies specializing in the field of shale gas production, the UK created the most preferential tax treatment in the world which reduces income tax by 50%. Such conditions were certainly interesting for Devon Gas which is engaged in the industrial production of shale gas from the beginning of the 2000s. The company decided to follow combined strategy to increase share value and avoid excessive centralization in shale gas production. Therefore the board of directors allowed investing in shale gas both for large investors and the general public (individuals) on March 6, 2014. One person, regardless of country of residence, can’t have the means necessary to finance such a large project, so it’s important to develop effective financial strategy, combining investments of large investors and the public. Despite the decline in oil prices and industry crisis, we are ready to work hard and increase the capital of our investors.