Latitude Pay is a company driven by creativity. Its fundamentals are aimed at creating value for its shareholder by using analysis and trading techniques. Our investment culture is as precesiece as the latitude coordinate of a point on the Earth's surface. The corresponding investments put in place are in reference to the correspondening goal for return. We coordinate our investments as in latitude-precise manner, aimed at investing in companies that achieve rates of return on their invested capital that exceeds their cost of capital. As a result we maintain a strategic bias to those companies and industries that have consistent and superior long-term oriented growth potential.